Dress sustainably. Save elephants!

Ethically made, carbon-negative and sustainable clothing made with 100% organic cotton and recycled materials. 10% of profit goes to wildlife conservation charities, too!

Sustainable clothing you’ll love

Here are our favourite Jolly Elephant looks. You can’t go wrong with these!

Reasons to love Jolly Elephant…


Donate 10% of profit to charity


Plant trees to be climate positive


Ethical, organic and recycled


Zero plastic packaging


Printed with love by us in Dorset

…and many others! Learn more about our sustainability.

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All of our sustainable clothes are made from 100% organic cotton or a blend of organic cotton and polyester from recycled plastic bottles. Be proud: shop sustainably, support a good cause, and look good!

Organic cotton growing on a tree

Dress sustainably. Save elephants.

A carbon-negative and sustainable clothing brand using organic cotton and recycled materials, Jolly Elephant seeks to inspire, guide, and motivate you to live a life with the ideals of an elephant: empathy, creativity, strength, and loyalty. We encourage personal style that you can be proud of.

By donating 10% of our profits to the David Shepherd Wildlife Foundation, the Jolly Elephant family does more than just wear our clothes – you join a community that’s proud to express great fashion sense, raise awareness for endangered wildlife and help us achieve our mission.

Join us in the fight to protect the biodiversity of endangered habitats by preventing the effects of the ivory trade and the loss of habitats.

10% of our profit goes towards elephant conservation and more

Join the herd and save elephants by becoming a Jolly Ambassador!